Assoc. Prof. Dr. Handan ÖZDEMİR is Head of Marketing Department at OSTİM Technical University. She received her Bachelor's degree from Çankaya University, Department of Business Administration, Master's degree from Gazi University, Institute of Social Sciences, Department of Production Management and Marketing, PhD from Gazi University, Institute of Social Sciences, General Business Administration Doctorate Programme. In her academic career; She worked full-time at Çankaya University for 22 years and gave lectures in the field of marketing as a guest lecturer within the scope of Erasmus + mobility in France, Lithuania and Warsaw in the international arena. Handan Özdemir, who has many national and international scientific article publications, books and book chapters and various papers in international congresses in the fields of consumer behaviour, advertising and branding, has received various awards in international congresses. In 2024, she was selected as a member of Kotler Impact Turkey Advisory Board.