Kübra Ceren Babaoğlu is a Research Assistant in the Marketing Department at OSTİM Technical University. She completed her undergraduate studies in the Department of Business Administration at TOBB University of Economics and Technology. During her studies, she took courses such as Consumer Behavior, Marketing Research, and International Marketing, which laid the foundation for her interest in Consumer Behavior and Social Psychology. In 2023, she began her Master’s program in Social Psychology at Hacettepe University and is currently in the coursework phase of her graduate studies.